Fractal Analytics Blog

We believe analytics is changing the world in many ways. Big Data is growing immensely and companies that harness that data have tremendous opportunities to better connect and engage with consumers to enhance loyalty.

BEYOND THE APP

BEYOND THE APP

Jun 1, 2015 |   By Jed Murphy - Global Digital Innovation Director, Aimia

                                                                                             ...

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Category: Digital Marketing
How much horse power does an elephant have?

How much horse power does an elephant have?

Jun 29, 2015 |   By Raunak Jhawar

Well, it’s kind of hard to compare power since it depends on how you are measuring it and ...

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Why less is more? – Inputs to your Customer Experience strategy

Why less is more? – Inputs to your Customer Experience strategy

Jun 2, 2015 |   By Saurabh Mittal

There’s so much that has been written and explored on customer experience that when I thought ...

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Category: Customer Analytics
Vendor Managed Inventory

Vendor Managed Inventory

May 13, 2015 |   By Aditi Jain

Vendor managed inventory is a concept wherein the supplier takes up a major responsibility of ...

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Category: Others
Understanding the CRM Analytics Market

Understanding the CRM Analytics Market

May 11, 2015 |   By Tanvi Khanna

In the era of Big Data with large sets of data available, more than 1.35 billion people all ...

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Category: Customer Analytics
Do traditional machine learning algorithms have memory?

Do traditional machine learning algorithms have memory?

Apr 28, 2015 |   By Abhishek Priyam

Machine learning algorithms are getting better and better at understanding and predicting data. ...

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Category: Advanced Analytics
Weather derivatives and its current market scenario

Weather derivatives and its current market scenario

Apr 27, 2015 |   By Shubhangi Mehrotra

Introduction The weather has an impact on all human beings in their everyday life. One-third of ...

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Category: Advanced Analytics
Google thinks 10% of us are cuttlefish

Google thinks 10% of us are cuttlefish

Apr 22, 2015 |   By Saurabh Kelkar & Rishi Agrawal

You must have seen the new Google Doodle to celebrate Earth Day 2015. In line with Google’s ...

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Category: Advanced Analytics
Digitized Opinions

Digitized Opinions

Apr 21, 2015 |   By Srikar Vantaku

The era of market research through physical means is being increasingly supplemented by an age ...

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Category: Digital Marketing
Predicting IPL 2015 using supervised learning

Predicting IPL 2015 using supervised learning

Apr 17, 2015 |   By Priyadarshan Gupta, Rishi Agrawal & Saurabh Kelkar

The eighth edition of Indian Premier League (IPL) started on 8th April 2015. IPL is an annual ...

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Category: Sports Analytics
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