Fractal Analytics Blog

We believe analytics is changing the world in many ways. Big Data is growing immensely and companies that harness that data have tremendous opportunities to better connect and engage with consumers to enhance loyalty.

Companies Seek New Ways to Utilize Big Data

Jul 10, 2014 |   By Hari Hariharan

Companies eager to apply business analytics to the information they gather continue to seek ...

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Mobile Marketing: Can’t Get More Exciting

Jul 3, 2014 |   By Ankit Takkar

Well, and perhaps it is the optimist in me, those in the marketing world have finally realized ...

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Creative Claims Fraud — Fictitious Deer Hits

Jun 11, 2014 |   By Ed Combs

The media is full of stories about accident victims being over treated or ones in which their ...

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Category: Pricing Analytics

Reducing Insurance Claims Fraud With Predictive Analytics

May 7, 2014 |   By Sam Ramachandran

Insurance carriers have traditionally relied on predictive models to help analyze risk ...

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Do your Analysts really Analyze?

Apr 11, 2014 |   By Michael Havens

We’ve seen it coming from a mile away for years. We shove the problem to the corner of ...

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Category: Others

2012 FARS (Fatal Accident Reporting System) Data Available

Nov 21, 2013 |   By Ed Combs

Ed is the Principal of G Edward Combs Consulting, a California-based consulting firm. In ...

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Category: Others
Preemptively Address Customer Churn With Advanced Analytics

Preemptively Address Customer Churn With Advanced Analytics

Nov 11, 2013 |   By Pavan Korada

Predictive analytics can help businesses improve their customer engagement efforts and boost ...

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Tackle Workforce Challenges with Human Capital Analytics

Oct 31, 2013 |   By Jenny Allen

Predictive analytics is widely recognized in finance, insurance, marketing and a variety of ...

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Category: Others

2013 Fatality Rate Moderates

Oct 28, 2013 |   By Ed Combs

Ed is the Principal of G Edward Combs Consulting, a California-based consulting firm. In ...

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Category: Others

Price Elasticity — Collaboration with Assured Briefing, October 2013

Oct 17, 2013 |   By Ed Combs

Ed is the Principal of G Edward Combs Consulting, a California-based consulting firm. In ...

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Category: Others
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