Fractal Analytics Blog

We believe analytics is changing the world in many ways. Big Data is growing immensely and companies that harness that data have tremendous opportunities to better connect and engage with consumers to enhance loyalty.

What Shapes Your Analytics Maturity Pathway

What Shapes Your Analytics Maturity Pathway

Jan 7, 2016 |   By Jay Mehta

Data is the latest weapon in the market that is deciding the leader in almost all the ...

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Pricing Analytics – One size does not fit all

Pricing Analytics – One size does not fit all

Dec 23, 2015 |   By Pragya Gaur

Profitability is the primary goal of any organization. Price management initiatives can ...

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Category: Pricing Analytics
Unstructured Data Extends Beyond Social

Unstructured Data Extends Beyond Social

Nov 9, 2015 |   By Sejal Sura

Even as early as 2003, before Facebook and Twitter were founded and before the release of the ...

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Shift your focus from the App to the Customer Experience

Shift your focus from the App to the Customer Experience

Oct 7, 2015 |   By Jed Murphy - Global Digital Innovation Director, Aimia

                                                                                             ...

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Category: Others
Four Best Practices in Delivering Personalized Customer Experiences

Four Best Practices in Delivering Personalized Customer Experiences

Sep 30, 2015 |   By Sejal Sura

A recent McKinsey study found that companies who put data-driven personalization at the center ...

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Data Analytics is the Key to Stronger Customer Relationships

Data Analytics is the Key to Stronger Customer Relationships

Aug 10, 2015 |   By Kevin O'Brien - Senior Vice President And Chief Business Development Officer, Aimia

                                                                                             ...

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Oh no! Not another blog on Marketing Analytics

Oh no! Not another blog on Marketing Analytics

Jul 27, 2015 |   By Sankar Narayanan & Anshul Goyal

Imagine you had $550 billion (yes that’s right – half a trillion dollars) to spend and propel ...

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Operationalizing Analytics for a Fortune 100

Operationalizing Analytics for a Fortune 100

Jul 14, 2015 |   By Avishek Singh

“Big data is not about the data” – said Gary King (Professor of Government at Harvard ...

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Build Meaningful Customer Relationships without turning into a Stalker

Build Meaningful Customer Relationships without turning into a Stalker

Jul 14, 2015 |   By Richard Peake - Managing Director, Australia / Vice-President, Asia Pacific, Aimia

                                                                                             ...

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Be a true Boss!

Be a true Boss!

Jul 9, 2015 |   By Sagar Shah

Published on LinkedIn Pulse In this new age of multi-cultural, global and highly competitive ...

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Category: Others
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