Fractal Analytics Blog

We believe analytics is changing the world in many ways. Big Data is growing immensely and companies that harness that data have tremendous opportunities to better connect and engage with consumers to enhance loyalty.

Facebook Analytics- How to measure your marketing program?

Facebook Analytics- How to measure your marketing program?

Oct 30, 2014 |   By Puneet Kumar

Yesterday while going through Michael Havens’s blog- “Do your Analysts really analyze?”, one ...

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J&K Floods: Could analytics have helped?

J&K Floods: Could analytics have helped?

Oct 16, 2014 |   By Saurabh Bagchi

Co-authored by Vantaku Venkata Nirwan Srikar Nearly 75% of the total rainfall is concentrated ...

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Category: Others
Social Media – A Blessing for Understanding Consumer Behaviour

Social Media – A Blessing for Understanding Consumer Behaviour

Sep 30, 2014 |   By Anuja Phadke

Two days ago, I came across the list of 100 most impactful books based on data analyzed by ...

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Category: Digital Marketing
Six Steps for Effectively Optimizing your Analytics ROI

Six Steps for Effectively Optimizing your Analytics ROI

Sep 19, 2014 |   By Deepak Ravichandran

Exponential growth in data accompanied by rise of digital channels is forcing organizations to ...

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How friendly and trustworthy is your work place?

Sep 12, 2014 |   By Stebin Mathew

Who wants to be treated like a commodity? Across industries, we are often looked at as a ...

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Category: Others

Are Corporates hunting for GOOD HUMANS?

Aug 22, 2014 |   By Stebin Mathew

Do you think you’re qualified for a specific job, able to lead a team, or measure up for a ...

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Category: Others

Is analytics reliable?

Jul 31, 2014 |   By Vaibhav Dalal

With all the hype surrounding big data and analytics, this question seems ironic. More so, ...

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Category: Others

Companies Seek New Ways to Utilize Big Data

Jul 10, 2014 |   By Hari Hariharan

Companies eager to apply business analytics to the information they gather continue to seek ...

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Mobile Marketing: Can’t Get More Exciting

Jul 3, 2014 |   By Ankit Takkar

Well, and perhaps it is the optimist in me, those in the marketing world have finally realized ...

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Creative Claims Fraud — Fictitious Deer Hits

Jun 11, 2014 |   By Ed Combs

The media is full of stories about accident victims being over treated or ones in which their ...

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Category: Pricing Analytics
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