Fractal Analytics Blog

We believe analytics is changing the world in many ways. Big Data is growing immensely and companies that harness that data have tremendous opportunities to better connect and engage with consumers to enhance loyalty.

Contour of a Robust Targeted Marketing Framework for the Payments Industry

Contour of a Robust Targeted Marketing Framework for the Payments Industry

Jan 19, 2015 |   By Manik Pasricha

The payments industry is competitive with compelling offerings from existing competitors and ...

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Campaign management – Types of campaigns

Campaign management – Types of campaigns

Jan 16, 2015 |   By Mayank Saxena

This is the first blog of a four part series on campaign management. In this blog, I would ...

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Understanding Hierarchical Linear Modeling

Understanding Hierarchical Linear Modeling

Jan 15, 2015 |   By Kanchan Kulkarni

For any business problem, we often see that multiple statistical techniques can be used to ...

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Category: Advanced Analytics
Why Marketing Mix Modeling?

Why Marketing Mix Modeling?

Dec 30, 2014 |   By Kanchan Kulkarni

We often come across different data and trend reports explaining potential solutions to certain ...

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‘Ensemble of Ensemble’- The New Buzz Word in Modeling

‘Ensemble of Ensemble’- The New Buzz Word in Modeling

Dec 23, 2014 |   By Anindya Sengupta

There have been a lot of discussions on ensemble approach of modeling now days. Ensemble models ...

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Category: Advanced Analytics
Pillars of Collaboration

Pillars of Collaboration

Dec 9, 2014 |   By Ruchi Jain

As part of my pre sales role in leading data harmonization and management practice, I happen to ...

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Category: Others
Facebook Analytics- How to measure your marketing program?

Facebook Analytics- How to measure your marketing program?

Oct 30, 2014 |   By Puneet Kumar

Yesterday while going through Michael Havens’s blog- “Do your Analysts really analyze?”, one ...

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J&K Floods: Could analytics have helped?

J&K Floods: Could analytics have helped?

Oct 16, 2014 |   By Saurabh Bagchi

Co-authored by Vantaku Venkata Nirwan Srikar Nearly 75% of the total rainfall is concentrated ...

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Category: Others
Social Media – A Blessing for Understanding Consumer Behaviour

Social Media – A Blessing for Understanding Consumer Behaviour

Sep 30, 2014 |   By Anuja Phadke

Two days ago, I came across the list of 100 most impactful books based on data analyzed by ...

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Category: Digital Marketing
Six Steps for Effectively Optimizing your Analytics ROI

Six Steps for Effectively Optimizing your Analytics ROI

Sep 19, 2014 |   By Deepak Ravichandran

Exponential growth in data accompanied by rise of digital channels is forcing organizations to ...

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