Fractal Analytics Blog

Yearly Archives: 2014

Why Marketing Mix Modeling?

Why Marketing Mix Modeling?

Dec 30, 2014 |   By Kanchan Kulkarni

We often come across different data and trend reports explaining potential solutions to certain ...

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‘Ensemble of Ensemble’- The New Buzz Word in Modeling

‘Ensemble of Ensemble’- The New Buzz Word in Modeling

Dec 23, 2014 |   By Anindya Sengupta

There have been a lot of discussions on ensemble approach of modeling now days. Ensemble models ...

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Category: Advanced Analytics
Pillars of Collaboration

Pillars of Collaboration

Dec 9, 2014 |   By Ruchi Jain

As part of my pre sales role in leading data harmonization and management practice, I happen to ...

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Category: Others
Facebook Analytics- How to measure your marketing program?

Facebook Analytics- How to measure your marketing program?

Oct 30, 2014 |   By Puneet Kumar

Yesterday while going through Michael Havens’s blog– “Do your Analysts really analyze?”, ...

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J&K Floods: Could analytics have helped?

J&K Floods: Could analytics have helped?

Oct 16, 2014 |   By Saurabh Bagchi

Co-authored by Vantaku Venkata Nirwan Srikar Nearly 75% of the total rainfall is concentrated ...

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Category: Others
Social Media – A Blessing for Understanding Consumer Behaviour

Social Media – A Blessing for Understanding Consumer Behaviour

Sep 30, 2014 |   By Anuja Phadke

Two days ago, I came across the list of 100 most impactful books based on data analyzed by ...

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Category: Digital Marketing
Six Steps for Effectively Optimizing your Analytics ROI

Six Steps for Effectively Optimizing your Analytics ROI

Sep 19, 2014 |   By Deepak Ravichandran

Exponential growth in data accompanied by rise of digital channels is forcing organizations to ...

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How friendly and trustworthy is your work place?

Sep 12, 2014 |   By Stebin Mathew

Who wants to be treated like a commodity? Across industries, we are often looked at as a ...

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Category: Others

Are Corporates hunting for GOOD HUMANS?

Aug 22, 2014 |   By Stebin Mathew

Do you think you’re qualified for a specific job, able to lead a team, or measure up for a ...

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2 Comments
Category: Others

Is analytics reliable?

Jul 31, 2014 |   By Vaibhav Dalal

With all the hype surrounding big data and analytics, this question seems ironic. More so, ...

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Category: Others
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