Fractal Analytics Blog

Monthly Archives: March 2015

Data types used in analytics for CPG industry

Data types used in analytics for CPG industry

Mar 31, 2015 |   By Moiz Shujaee

Big data is a powerful way to focus your strategy and apply analytics to get complete shopper ...

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Category: Others
Game Theory and Strategic Pricing (Part 2)

Game Theory and Strategic Pricing (Part 2)

Mar 27, 2015 |   By Rini Upadhyay

In the first part of this blog, we introduced the concept of Game Theory. We will now see how ...

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Category: Pricing Analytics
Game Theory and Strategic Pricing (Part 1)

Game Theory and Strategic Pricing (Part 1)

Mar 26, 2015 |   By Rini Upadhyay

You are driving down the road in heavy traffic. Your lane is moving slowly. So you switch to ...

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Category: Pricing Analytics
Getting started with analytics for online retailers

Getting started with analytics for online retailers

Mar 19, 2015 |   By Nikita Singh

Seen and read a hundred posts on starting with web analytics for your online portal? Google ...

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Online Machine Learning

Online Machine Learning

Mar 13, 2015 |   By Abhishek Priyam and Chhaya Narula

 Weather forecasting, predicting stock market trends, and deciding which ads to present on a ...

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Information to Insight – Steps to choose the right self- serve BI platform

Information to Insight – Steps to choose the right self- serve BI platform

Mar 9, 2015 |   By Abhishek Roy

Tim is the head of the Analytics division at his company. One of the primary mandates for him ...

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“Smart-Selling” – Maximizing revenues through Targeted Cross-selling/Up-selling

“Smart-Selling” – Maximizing revenues through Targeted Cross-selling/Up-selling

Mar 4, 2015 |   By Sangram Sabat

In today’s world of ever-expanding online retail shopping, it’s impossible to assume that you ...

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Campaign Management (Part 2) – Steps to design a campaign

Campaign Management (Part 2) – Steps to design a campaign

Mar 2, 2015 |   By Mayank Saxena

This is second of the series of four blogs on campaign management. In this article, I would ...

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