Fractal Analytics Blog

Category Archives: Customer Insights and Analytics

Data Analytics is the Key to Stronger Customer Relationships

Data Analytics is the Key to Stronger Customer Relationships

Aug 10, 2015 |   By Kevin O'Brien - Senior Vice President And Chief Business Development Officer, Aimia

                                                                                             ...

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Build Meaningful Customer Relationships without turning into a Stalker

Build Meaningful Customer Relationships without turning into a Stalker

Jul 14, 2015 |   By Richard Peake - Managing Director, Australia / Vice-President, Asia Pacific, Aimia

                                                                                             ...

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Why less is more? – Inputs to your Customer Experience strategy

Why less is more? – Inputs to your Customer Experience strategy

Jun 2, 2015 |   By Saurabh Mittal

There’s so much that has been written and explored on customer experience that when I thought ...

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Understanding the CRM Analytics Market

Understanding the CRM Analytics Market

May 11, 2015 |   By Tanvi Khanna

In the era of Big Data with large sets of data available, more than 1.35 billion people all ...

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Loyalty in online industry – a reality or myth?

Loyalty in online industry – a reality or myth?

Apr 13, 2015 |   By Akshat Gupta

Why do you go to Flipkart, Snapdeal, or Amazon to figure out the best online deal before making ...

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Why Marketing Mix Modeling?

Why Marketing Mix Modeling?

Dec 30, 2014 |   By Kanchan Kulkarni

We often come across different data and trend reports explaining potential solutions to certain ...

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Facebook Analytics- How to measure your marketing program?

Facebook Analytics- How to measure your marketing program?

Oct 30, 2014 |   By Puneet Kumar

Yesterday while going through Michael Havens’s blog– “Do your Analysts really analyze?”, ...

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Preemptively Address Customer Churn With Advanced Analytics

Preemptively Address Customer Churn With Advanced Analytics

Nov 11, 2013 |   By Pavan Korada

Predictive analytics can help businesses improve their customer engagement efforts and boost ...

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How Customer Analytics Stops Insurance Fraud

How Customer Analytics Stops Insurance Fraud

Oct 14, 2013 |   By Deepak Ramanathan

Insurance carriers leverage granular customer insights to track high-risk behaviors.

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Summer of Analytics: Driving Skin Care CPG Revenue With Customer Insights

Summer of Analytics: Driving Skin Care CPG Revenue With Customer Insights

Oct 9, 2013 |   By Sagar Shah

Habitual skin care and sun​ care purchasers offer CPG vendors and retailers a captivated ...

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