Fractal Analytics Blog

Category Archives: Marketing Analytics

“Smart-Selling” – Maximizing revenues through Targeted Cross-selling/Up-selling

“Smart-Selling” – Maximizing revenues through Targeted Cross-selling/Up-selling

Mar 4, 2015 |   By Sangram Sabat

In today’s world of ever-expanding online retail shopping, it’s impossible to assume that you ...

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Why Marketing Mix Modeling?

Why Marketing Mix Modeling?

Dec 30, 2014 |   By Kanchan Kulkarni

We often come across different data and trend reports explaining potential solutions to certain ...

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Facebook Analytics- How to measure your marketing program?

Facebook Analytics- How to measure your marketing program?

Oct 30, 2014 |   By Puneet Kumar

Yesterday while going through Michael Havens’s blog– “Do your Analysts really analyze?”, ...

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Mobile Marketing: Can’t Get More Exciting

Jul 3, 2014 |   By Ankit Takkar

Well, and perhaps it is the optimist in me, those in the marketing world have finally realized ...

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How Financial Institutions Can Improve Personalized Marketing in Social Channels

How Financial Institutions Can Improve Personalized Marketing in Social Channels

Oct 11, 2013 |   By Santosh Kumar

Social media marketing is an increasingly important part of mission-critical business ...

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Summer of Analytics: Driving Skin Care CPG Revenue With Customer Insights

Summer of Analytics: Driving Skin Care CPG Revenue With Customer Insights

Oct 9, 2013 |   By Sagar Shah

Habitual skin care and sun​ care purchasers offer CPG vendors and retailers a captivated ...

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Future-Proofing With Predictive Analytics

Future-Proofing With Predictive Analytics

Sep 27, 2013 |   By Ruchi Jain

Predictive analytics can help insulate marketing strategies from the the mercurial market ...

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SAS vs R: Which Advanced Analytics Solution is Right for You?

SAS vs R: Which Advanced Analytics Solution is Right for You?

Sep 4, 2013 |   By Anindya Sengupta

SAS and R are two of the leading advanced analytics platforms, but there are key differences ...

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Analytics in the Banking World – Lessons from Casinos

Analytics in the Banking World – Lessons from Casinos

Aug 20, 2013 |   By Sankar SN Narayanan

Centralized analytics enable enterprises to cut down on unknown business factors and use data ...

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How to Leverage Customer Analytics for Retail Growth

How to Leverage Customer Analytics for Retail Growth

Jul 24, 2013 |   By Amit Gupta

As consumer confidence grows and with retail spending likely to increase, businesses should ...

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