Fractal Analytics Blog

Category Archives: Marketing Effectiveness

Four Best Practices in Delivering Personalized Customer Experiences

Four Best Practices in Delivering Personalized Customer Experiences

Sep 30, 2015 |   By Sejal Sura

A recent McKinsey study found that companies who put data-driven personalization at the center ...

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Oh no! Not another blog on Marketing Analytics

Oh no! Not another blog on Marketing Analytics

Jul 27, 2015 |   By Sankar Narayanan & Anshul Goyal

Imagine you had $550 billion (yes that’s right – half a trillion dollars) to spend and propel ...

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Campaign Management (Part 2) – Steps to design a campaign

Campaign Management (Part 2) – Steps to design a campaign

Mar 2, 2015 |   By Mayank Saxena

This is second of the series of four blogs on campaign management. In this article, I would ...

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Contour of a Robust Targeted Marketing Framework for the Payments Industry

Contour of a Robust Targeted Marketing Framework for the Payments Industry

Jan 19, 2015 |   By Manik Pasricha

The payments industry is competitive with compelling offerings from existing competitors and ...

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Campaign management (Part 1) – Types of campaigns

Campaign management (Part 1) – Types of campaigns

Jan 16, 2015 |   By Mayank Saxena

This is the first blog of a four part series on campaign management. In this blog, I would ...

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